Feb 2021
I co-directed an explainer video for Humanified, an initiative by Raxo that aims to create a socially impactful app to drive change in society. I was responsible for developing the storyboard to ensure a clear and engaging narrative.
Historic Sequence
The following is the storyboard and some style references for the historic section, where my aim was to create a seamless transition through five iconic moments in history. The scene was beautifully designed and animated by our team.
Storyboard & Character Design
Displayed below are the initial stages of the storyboard, where I focused on the storytelling and how to portray the problem the app resolves. It was a challange to create a narrative to explain how an app can have social relevance and how can this affect everyday life.
I also explored various concepts for the cat's character design and discovered that it served as a perfect companion for the protagonist.
From storyboard to animation
Animation by Pablo Cuello
Design by Francia Vallasciani
Credits
Direction: Oscar Rivera, Manuel Freixas
Illustration: Francia Vallasciani, Mariela Raik
Animation: Pablo Cuello, Ricardo Vitos, Jon Berrio
Edition: Ricardo Vitos, Jon Berrio
Script & Voice Over: Rachel Chada
Illustration: Francia Vallasciani, Mariela Raik
Animation: Pablo Cuello, Ricardo Vitos, Jon Berrio
Edition: Ricardo Vitos, Jon Berrio
Script & Voice Over: Rachel Chada
