Nov 2021
As a part of Raxo's branding initiatives, we embarked on a project to showcase our company's distinct icons in a creative way. Each designer was given the opportunity to interpret the icons and develop a unique visual universe.
As co-director of Always Curious, I led the early stages of the project and the video production. I also contributed various graphic designs to bring the icons to life.
Check them out!
Tape Recorder
I always saw a "play" button in these icons, so for the opening scene I drew inspiration from Toy Story's tape recorder and Fisher Price toys to develop a range of possible tape recorder concepts in Photoshop. I ultimately translated my favorite idea into a 3D design with Cinema 4D and Octane. The scene was beautifully animated by Joaquín Testa.
This is Raxo Mix Vol. 1... Hit Play!
This is Raxo Mix Vol. 1... Hit Play!
Slot Machine
My goal was to experiment with drawing and create a more graphic design. I thought the icons themselves seemed reminiscent of the figures of a casino slot machine. After a quick sketch, I jumped right into my favorite part: coloring. The scene below was animated by Raxo's team.
Spirals & Bubbles
Below are some further explorations and 3D concepts I developed on Cinema 4D and Octane. All animations are by Raxo.
Awards & Mentions
The Motion Awards by Motionographer: Winner Open Format > Experimental
Top Ten Most Viewed Quickies of 2022: 3rd place
Stash Media article
Top Ten Most Viewed Quickies of 2022: 3rd place
Stash Media article
Credits
Direction: Oscar Rivera, Manuel Freixas
Design: Oscar Rivera, Manuel Freixas, Joel Hernández, Juan Paolantonio, Luciana Miglioranza, Luciana Florio, Federico Sánchez, Sarahí Siracusa, Joaquín Testa, Ricardo Vitos, Jon Berrío, Emilia Tornello
Animation: Ricardo Vitos, Joaquín Testa, Pablo López, Oscar Rivera
Production: Ana Beltrán
Music: Yan Carlos Colón León, Maximilian Juliá, Daniel Ortíz – Sonido Sistema
Design: Oscar Rivera, Manuel Freixas, Joel Hernández, Juan Paolantonio, Luciana Miglioranza, Luciana Florio, Federico Sánchez, Sarahí Siracusa, Joaquín Testa, Ricardo Vitos, Jon Berrío, Emilia Tornello
Animation: Ricardo Vitos, Joaquín Testa, Pablo López, Oscar Rivera
Production: Ana Beltrán
Music: Yan Carlos Colón León, Maximilian Juliá, Daniel Ortíz – Sonido Sistema
Produced by Raxo
